![]() ![]() The effort is as strong there as it has ever been." The company explains that these teams work on every major core app each year, but, as with its hardware, some years see more major revamps of some apps than others. In response to my inquiries about this, Apple said: "We have dedicated software teams across multiple platforms. Jobs and his successor, Tim Cook, that Apple is in business to make “great products.” Apple’s advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice. ![]() And I hold Apple to its own, higher, often-proclaimed standard, based on all those “It just works” claims and the oft-repeated contention by Mr. And it isn’t as though the core apps made by competitors are generally fabulous.īut the exceptions are increasing. I love iMessage, the new Notes, Apple Pay, Touch ID, Safari, AirPlay, and more. Otherwise, I couldn’t recommend the hardware. Let me be clear: most of the time, in most scenarios, I find the core Apple apps work well enough, sometimes delightfully well. It’s almost as if the tech giant has taken its eye off the ball when it comes to these core software products, while it pursues big new dreams, like smartwatches and cars. In the last couple of years, however, I’ve noticed a gradual degradation in the quality and reliability of Apple’s core apps, on both the mobile iOS operating system and its Mac OS X platform. ![]() “ It just works!” was a favorite Steve Jobs phrase. Whether it’s the operating systems or the core apps, a major aspect of what makes both users and reviewers value Apple products is software that melds power, reliability, and ease of use. Apple’s built-in software is a huge part of the experience, and has been since the company introduced the first Mac in 1984. So is The Verge overall.īut there’s more than just metal, glass, and silicon to these products. For instance, I’m on record as saying its most important product, the iPhone, is the best smartphone on the market. ![]() In fact, many reviewers regard Apple devices as the best you can buy. People think of Apple as a maker of excellent premium hardware. ![]()
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